Craft Standard

Perfectly balanced, premium cocktails, ready to draft. Craft Standard asked us to translate these qualities into an ownable visual system, something simple and crafted with an appeal to bartenders. We delivered a mark inspired by Prohibition-era typography, an athletic-inspired monogram and a flexible series of badges and illustrations to help dial in the craft. Stir in photography featuring real-life servers and Craft Standard has a brand ID ready to work.