Enchanté

Inspired by its creative muse, F1 driver Daniel Ricciardo, Enchanté brings an aspirational flair to the world of racing. We teamed up with Enchanté to update their identity, and to define a brand position that reflects their unique space. Our results included a new logo and icon, typography, color palette, a distinctive brand tone, and a comprehensive style guide. It sets the stage for a brand world where Enchanté’s identity remains impactful, while flexing for seasonal expression. Photos by Enchanté.