Mack Weldon Brand Refresh

Shortly after celebrating their 10th anniversary, Mack Weldon asked us to refresh their iconic men’s brand both visually and strategically. Partnering with their design leadership, we established what worked and what could use refinement. Our efforts resulted in a richer color palette, more relevant typography, a new brand platform (“Wear It Well”) and complete brand guidelines. Combined with a refreshed photo art direction, Mack Weldon has a brand kit ready for the future. Photos by Mack Weldon.